20 Years is a Name Changer

Wisconsin’s landscapes – miles of beach, soaring bluffs, acres of ancient forest – were shaped by the world’s largest freshwater ecosystem, the mighty Mississippi and the last great glacial retreat. In short, Wisconsin is defined by water. And, “gathering of the waters” is an interpretation of Wisconsin’s meaning. So in 1994, when it came time to choose a name for a new organization that would work to protect land statewide, our founders sought to poetically reference the special place in which we would work. And so, Gathering Waters Conservancy was born.

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Gathering Waters founders celebrating our 15th anniversary in 2009 (left to right): Bud Jordahl, Rob Chambers, Jean Meanwell, Bill O’ Connor, and Geoff Maclay

As our 20-year-milestone approached, we took a critical look at the way this organization has evolved for and with Wisconsin’s land trusts. While Gathering Waters has entered the vocabulary of many conservationists across Wisconsin and even the country, “Conservancy” was a misnomer, since we do not directly protect land. And, while poetic, Gathering Waters alone left room for confusion over our role.

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So today, we announce a small change with major significance. Gathering Waters: Wisconsin’s Alliance for Land Trusts, exists to help land trusts, land owners and communities protect the places that make Wisconsin special.

The new name doesn’t change anything that we do, but we hope it better captures who we are and opens the door to more connection to the people who care about the places that make Wisconsin special.

We hope you like it as much as we do!

Please note, to simplify our financials, our legal name was re-filed and currently exists as Gathering Waters Inc. As always, our tax ID number is 39-1805090.